Emirates NBD, a leading banking group in the Middle East, North Africa, and Turkey, has announced the launch of its Rewards Hub on the ENBD X app. This integrated digital platform aims to revolutionize how customers interact with rewards, travel, shopping, gifts, and lifestyle experiences within a unified and comprehensive digital ecosystem.
Developed in partnership with Vernost, a marketing technology solutions company, the Rewards Hub brings together a diverse range of lifestyle and business services directly within the ENBD X app, offering customers greater ease, flexibility, and choice.
This move reflects Emirates NBD’s ongoing strategic focus on enhancing the customer experience through innovation and integrated digital banking solutions.
A significant milestone.
Rohit Garg, Group Head of Retail Products and Chief Digital Officer – Retail Banking and Wealth Management at Emirates NBD, said: “The launch of the Rewards Hub marks a significant milestone in our efforts to transform the ENBD X app into a comprehensive ecosystem that meets customers’ financial needs and supports their lifestyles.” As our customers seek seamless digital experiences that cater to their individual needs and deliver added value, the Rewards Center was designed to provide these experiences through a unified, integrated digital interface. During its first month, Emirates NBD is offering exclusive promotional discounts of up to 15% on flights, hotels, Apple Store products, and local experiences. Furthermore, the bank is launching a promotional campaign giving customers the chance to win AED 10,000 weekly for 12 weeks. The Rewards Center offers a wide range of benefits tailored to meet the diverse needs of our customers.
